History Of Marketing And The Marketing Strategy - 2516 Words

The history of marketing can be traced back to the longest possible time- probably further than you thought. It will not be an exaggeration to say that it is as old as civilization itself. The probability of success of any business lies in the marketing strategy it adopts. Simply put, if you are not marketing your business, you are in for a loss. While this concept remained unchanged, the ways of marketing have changed several folds over the last few centuries. 1450-1700- Printed Advertisements Appears The concept of marketing started many moons back, as far back as 1450! The first printed advertising started with the invention of ‘moveable type’, which made mass printing possible for the first time. If an advertisement is printed on†¦show more content†¦Fruits and vegetables were sold in the city square in the carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers. In the 18th century weekly advertisements began to be featured in newspapers in England. These early print advertisements were mainly used to promote books, newspapers and research papers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly in demand as disease ravaged Europe. 1730’s -Magazines Used as a Marketing Tool One of the earliest examples of magazine is Erbauliche Monaths Unterredungen, a literary and philosophy magazine, which was first published in 1663 in Germany. The Gentleman s Magazine which was first published in 1731 in London, is considered as the first general-interest magazine. Edward Cave, who edited The Gentleman s Magazine under the pen name Sylvanus Urban, was the first one to use the term magazine, which was derived from the Arabic makhazin (or, storehouses). One of the oldest consumer magazines still in print is The Scots Magazine, which was first published in 1739. But soon the concept of magazine as marketing tools lost its